In this section, you'll encounter a handpicked assortment of designs, illustrating my deep involvement with small businesses and emerging funded startups.
In this section, you'll encounter a handpicked assortment of designs, illustrating my deep involvement with small businesses and emerging funded startups.
My talent lies in taking a client's myriad thoughts and molding them into a cohesive and authentic visual identity that attracts, connects, and motivates.
With big-picture thinking, I shape not only graphic design but the very messaging that gives a brand its voice. It's more than just design for me; I actively assist brands in harnessing the power of creativity, crafting logos and brands aimed at spurring growth. And in every step, I prioritize practicality, speed, and efficiency, ensuring your brand vision isn't just realized—it's truly felt.
Originally a basketball-centric marketplace, Ballers World has evolved into a multimedia sports content company requiring subtle rebranding. The brand's design centers around a basic geometric figure, representing its global reach and commitment to expanding its audience. Its intricate curved lines add depth, conveying a sense of abundance and three-dimensionality, reflecting both the brand's digital nature and its multifaceted components.
The overall goal was to update the logo by removing the basketball player icon. Since the company was new yet expanding, it is imperative to maintain the current branding style.
After the removal of the player from the globe there was a need for an abstract logo-mark. As a nod to the company's origins the 'BW' from Ballerz World was used to reference a basketball hoop.
